Why do businesses offer FREE consultations in order to find out anything about them? They waste their money on pages full of fluffy…these are the organizations I belong to, this is stuff I do, here is a picture of me smiling-aren’t I pretty and pretending to look friendly, this is how I fit in with everybody else…but in order to find out the meat of what makes or breaks a business-specifically price, businesses get skeevish. Why? I have no idea. When a company doesn’t want to share their rates with me I am left to question what they are hiding. Are you ashamed of your rates? Do you have something so important to convey to me that it is impossible to do it through words and pictures on the net or in your materials? Let’s get to the bottom line, if you aren’t secure enough in your prices that you can’t openly distribute them to your clientele, maybe your pricing isn’t up to par.
Here’s the raw deal… if I have to go through an exchange of a dozen emails before I can even get to a notion of a price with you and you still refuse to tell me what it’s going to cost without meeting in person we have a situation. You are putting a strain on our relationship as client and business and wasting my time. If I have to call you are wasting my minutes and if I have to get in the car, take out a loan to pay for gas ($12 roundtrip) to get across town to your “free” consultation, lose three hours of valuable work time I could be making money ($150), we’re no longer looking at a free consultation. I don’t give a fuck about your personality, if I don’t like you after the first appointment I won’t be back, I don’t need an introductory consultation…what do you have to consult me on…how you are different from other dentists? Can’t be that different. How to sit in the chair and say ahh? Been there, done that. Give me your price, give me your benefits, I’ll figure out the ROI between you and your competitors and make my decision from there. Chances are if you are dealing with something as vital as my smile or the life of my unborn child I’m not going to just choose you b/c you are the cheapest. If I won’t even take the lowest bid on a printer for my business cards why would I do it on dentists and midwives? This is the age of technology, lay it out on the line or atleast give me a range. When have prices become trade secrets, what are you protecting? This kind of queer sinister behavior doesn’t make sense, if you can’t trust me to know what you charge for an appointment/hour/whatever, why would I trust you with your head between my legs poking around at my baby-to-be? We know what’s going to happen at a dental cleaning, spit, say ah, x-rays, you’re done, just give me a price. It’s like companies who put “negotiable” for their salary but list in detail responsibilites, education and experience requirements. If you know what you want and how much you want to pay…list it. Why would I trust you with my livelyhood and my family’s financial well being (not to mention my sanity) if you can’t be honest up-front, even a range is good… minimum experienc/requirements: $25,000, maximum experience/requirements: $45,000. How much more honest would the business be if we stopped being shady.





































